The 7 Essential Parts of Every Video and How to Master Each One
Most videos don’t fail because of bad cameras or weak lighting. They fail because one of seven core elements is missing or underdeveloped. I’ve spent years helping brands turn complex ideas into stories that move audiences to act, and I can tell you that great video isn’t an accident. It’s a system. Whether you’re producing […]
What to Post — And Not to Post — on LinkedIn for a <$5M, $50M, $500M Business
If your LinkedIn strategy looks the same at every stage of growth, you’re likely wasting time, budget, or both. A company under $5M in revenue should not use LinkedIn the same way a $50M company does. And a $500M business has a very different job to do than either of them. The right content mix, […]
The Ultimate Guide to Marketing Conferences
Putting together a massive industry event takes months of planning, sleepless nights, and endless coordination. But even the best event lineup falls flat if the right people do not show up. Marketing conferences requires more than just sending a few emails and posting a countdown on Instagram. You need a strategy that turns speakers, sponsors, […]
The Social Network Giving CPG Brands 150% Returns
By Nicki Zevola Benvenuti, AEK Solutions If you heard that Pinterest is one of the best places to advertise for your ROI five years ago, you probably would’ve closed this tab immediately. But wait. Pinterest is quickly becoming the absolute necessity for Consumer Packaged Goods (CPG) brands that want to build awareness while driving a […]
How to Market Aeronautical Parts to Aerospace Giants (“How to Market X” Thursday)
By Nicki Zevola Benvenuti, AEK Solutions for UltraVisible The commercial space industry is expanding rapidly. Organizations like NASA, SpaceX, and Blue Origin are launching missions at an unprecedented rate, and they need reliable suppliers. If you manufacture or distribute aeronautical parts, you have a massive opportunity. However, breaking into the aerospace supply chain requires more […]
How to Update Your Website for a <$5M, $50M, and $500M Business
Your website acts as the digital front door to your business. But the door a local boutique needs looks very different from the entrance to a multinational corporate headquarters. As your business grows, your digital marketing requirements evolve drastically. What works for a lean startup will buckle under the pressure of enterprise-level traffic and data […]
The 7 Essential Parts of Every Video and How to Master Each One
Most videos don’t fail because of bad cameras or weak lighting. They fail because one of seven core elements is missing or underdeveloped. I’ve spent years helping brands turn complex ideas into stories that move audiences to act, and I can tell you that great video isn’t an accident. It’s a system. Whether you’re producing […]
The Power of Replies: Why Engaging with Comments is Key to Social Media Success
At AEK Solutions, we understand that social media is more than just a platform for posting content—it’s a dynamic space where engagement drives growth. While it’s no secret that social media networks are designed to make money, what many people overlook is their focus on putting the “social” back into social media. These platforms reward […]
How Brands Can Adapt to Social Media Detox Culture
In today’s hyper-connected world, it seems like everyone is scrolling, posting, and liking—constantly. But there’s a growing trend that marketers can’t ignore: social media detoxing. People are intentionally stepping away from screens, reducing screen time, and taking breaks from platforms that once felt indispensable. For brands, this presents both a challenge and an opportunity. How […]
Is Your Campaign ACTUALLY Effective?
Launching a digital marketing campaign feels exciting. You’ve brainstormed the creative, scheduled the posts, and started running ads. Soon enough, the numbers begin rolling in—likes, shares, impressions, clicks. At first glance, the campaign looks great. But here’s the real question: is your campaign actually effective? In 2025, it’s not enough to rack up vanity metrics. […]