What Marketing Metrics Matter at <$5M, $50M, $500M Revenue?
By Nicki Zevola Benvenuti, AEK Solutions Scaling a business changes everything about how you operate. The strategies that helped you land your first ten customers will rarely help you acquire your ten-thousandth. As your company grows, your marketing measurement strategy must evolve alongside it. Tracking the wrong numbers at the wrong time leads to wasted […]
Marketing in DMs, Groups, and Close Communities
For years, digital marketing has been dominated by broadcast strategies—mass emails, public social media posts, and large-scale ad campaigns. But in 2025, the tide has shifted. Audiences are growing weary of generic messages and algorithm-driven feeds. Instead, people crave intimate, authentic, and exclusive interactions with the brands they care about. That’s where marketing in DMs […]
Why Less Marketing Can Sometimes Mean More Impact
In digital marketing, there’s a long-standing assumption that more activity equals more results. More ads, more posts, more emails—it’s easy to think that sheer volume is the path to visibility and success. But in 2025, when audiences are overwhelmed with content at every turn, this strategy can backfire. Consumers are bombarded daily with brand messages, […]