What’s New In Google Analytics 4.0?

Laptop with GA4 graph for Google Analytics

In case you haven’t noticed, when you set up Google Analytics lots of things have changed. Google Analytics 4.0 (GA4) includes several improvements that will benefit marketers and webmasters. Here are some highlights: GA4 Tracks Website Goals by Event In the past, Universal Analytics tracked user interaction by session. This meant that no matter how […]