The 3-Second Test for Natural Entrepreneurs
What if I told you there was a 3-second test to see whether you’re a natural entrepreneur? There is. Here it is: look at a bag and ask yourself, would you pay $10,000 for it? Now answer within 3 seconds. If your answer was yes or, even better, it depends, congratulations. You may have a […]
Why Your Marketing Fails: The $500K, $5M, $50M, and $500M Playbook No One Talks About
Most companies do not fail at marketing because they are lazy. They fail because they copy the wrong playbook for their size. That is why some companies spend more every year and get less for it. The ugly truth is this: the tactics that got you to your current revenue level are often the same […]
The Metrics That Matter Most at <$5M, $50M, and $500M ARR
Scaling a business changes everything about how you operate. The strategies that helped you land your first ten customers will rarely help you acquire your ten-thousandth customer. As your company grows, your marketing and growth strategies must evolve alongside it. No matter the size of your company, trying to focus on every metric at once […]