Amazon’s Rufus is Testing Ads in AI Chat – What You Need to Know
Last month, 250 million shoppers interacted with Amazon’s AI shopping assistant, Rufus—a staggering figure that underscores just how fast conversational commerce is transforming retail. Even more compelling: these customers demonstrated 60% higher purchase intent than those who didn’t engage with the AI. For brands and advertisers, that’s not just a trend—it’s a paradigm shift. Amazon’s […]