A strategic process focused on ensuring proper production and documentation of, as well as increasing the awareness, and attendance of a beauty and skincare brand’s yearly industry related summit.
This project began with the proper market research and brand discovery. We analyzed what could strengthen its digital presence through data-backed, and targeted branding, design, marketing, and messaging that accurately represents the brand and their conference in an exciting and informative way.
From there, the work focused on creating the proper marketing avenues and elements, backed by careful analysis and research, that would allow the brand to grow and strengthen its authority in the market, while also informing and registering possible and returning attendees. We worked closely to adapt and develop a plan that not only helped to increase the recognition of such events, but also helped execute said events, while also ensuring they were properly documented.
Researched and analyzed industry and conference related data and resources, audiences, and competitors.
Organized content and user paths to improve clarity and overall usability, ensuring a seamless event experience from both ends.
Defined a design direction that helps audiences and professionals connect with the brand, the event, and relevant resources in a way that is conductive for conference and brand success.
Built a structured framework to support decisions, event registration, event agenda, engagement, and growth. Reworked marketing efforts to match the event carefully, allowing proper recognition and continued brand and industry growth.
We helped design a multi-faceted executable plan and process that aligns with their voice, knowledge, industry authority, and creative identity—bringing clarity to how they present themselves while strengthening the positioning and success of the event and overall brand.
We create repeatable and scalable digital marketing solutions
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