Parkhurst Dining

Web Design & Discovery Project

A strategic engagement centered on discovery, UX direction, and web design thinking—built to clarify positioning, improve the digital experience, and create a stronger foundation for Parkhurst Dining’s online presence.

Project Overview

Discovery, design, and UX direction

This project began with discovery—looking closely at how Parkhurst Dining could strengthen its digital presence through clearer structure, stronger positioning, and a more intentional user experience.


From there, the work focused on creating a design direction that felt more aligned, easier to navigate, and better equipped to support both brand communication and future growth.

Discovery & Alignment

Reviewed goals, audience needs, and priorities to set a clear direction from the start.

UX & Content Structure

Organized content and user paths to improve clarity and overall usability.

Visual & Creative Direction

Defined a cleaner design direction aligned with brand presence and digital goals.

Strategic Foundation

Built a structured framework to support decisions, engagement, and growth.

Results

What we built

We developed a new website for Parkhurst Dining that aligns with their voice and creative identity—bringing clarity to how they present themselves while strengthening their overall branding and positioning.

We create repeatable and scalable digital marketing solutions

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