Pain App Backed by Researchers
Development & Marketing
A collaborative undertaking with researchers at the University of Pittsburgh to help with the creation & marketing of their innovative pain app, developed to help those who are unable to communicate their level of pain.
Project Overview
Design & Successful Marketing
Built to revolutionize how patients who struggle with communication, or those who may be incapacitated are able to communicate pain type and intensity.
This project began with the proper market research, and exploration. A plan was outlined and carefully executed to help improve UI/UX and marketing efforts. This would allow the app to grow, gaining recognition and authority in the field, placing it within the hands of those who need it most.
Research
Reviewed goals, market needs, audience perception, and appropriate data. This research is the catalyst for a concrete and structured plan for maximum app exposure and growth.
UX & UI
Organized content and user paths to improve clarity and overall usability.
Management & Circulation
Defined a clear pathway to proper app management, seamless usability, and proper circulation throughout appropriate markets and the general public as a whole.
Continued Marketing & Development
Built a structured framework to support decisions, engagement, and growth. Reworked marketing efforts to match needs and meet benchmarks, while allowing for continual success and growth.
Results
What we did
We forged the pathway for continued development and successful marketing, backed by research and data. Strategic efforts meant to result in proper application development and circulation, with continual success and adaptability.
We create repeatable and scalable digital marketing solutions
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