A strategic engagement centered on discovery, UX direction, and web design thinking—built to clarify positioning, improve the digital experience, and create a stronger foundation for Parkhurst Dining’s online presence.
This project began with discovery—looking closely at how Parkhurst Dining could strengthen its digital presence through clearer structure, stronger positioning, and a more intentional user experience.
From there, the work focused on creating a design direction that felt more aligned, easier to navigate, and better equipped to support both brand communication and future growth.

Reviewed goals, audience needs, and priorities to set a clear direction from the start.

Organized content and user paths to improve clarity and overall usability.

Defined a cleaner design direction aligned with brand presence and digital goals.

Built a structured framework to support decisions, engagement, and growth.
We developed a new website for Parkhurst Dining that aligns with their voice and creative identity—bringing clarity to how they present themselves while strengthening their overall branding and positioning.