The Metrics That Matter Most at <$5M, $50M, and $500M ARR
Scaling a business changes everything about how you operate. The strategies that helped you land your first ten customers will rarely help you acquire your ten-thousandth customer. As your company grows, your marketing and growth strategies must evolve alongside it. No matter the size of your company, trying to focus on every metric at once […]
Are ChatGPT Ads Moving to CPC? What Advertisers Need to Know in April/May 2026
By Nicki Zevola Benvenuti The digital advertising landscape never stops shifting, and artificial intelligence platforms are the newest frontier. If you run campaigns or create ad content, you have likely heard the latest rumblings: ChatGPT Ads might be preparing to switch to a Cost-Per-Click (CPC) bidding option. Right now, advertising within AI chatbots is still […]